CHALLENGE: For most people, the ocean is out of sight and out of mind, creating a huge barrier to conservation, so:

WE TOOK STREET VIEW UNDERWATER… WITH GOOGLE

 
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More people went virtual diving in our launch week than have ever been diving in history.

Over 99% of people have never gone diving — and probably never will. This is a huge issue for ocean conservation. The ocean is a whole other world that most people don't know or understand.

Our big idea was to take Google Street View underwater. Funded by our founding sponsor, XL Catlin, we developed a unique underwater 360-degree camera (the SVII design) capable of revealing the ocean on the Street View platform.

More people went virtual diving in the first week of its launch than have ever been diving in person. The imagery is the most-viewed underwater imagery in history (with views in the billions), and we're just getting started.