So here’s the deal: The ocean crisis is the least supported major global issue, yet it is arguably the biggest challenge of them all. Life on Earth relies on a healthy ocean and the ocean’s health is rapidly failing. The traditional approach to environmental action isn’t working fast enough. The ocean crisis is accelerating out of control. We need a new approach.
We’re a small nonprofit achieving big results…
Revealing the ocean to the world with Google
About 99.9% of people have never gone scuba diving — and probably never will. This is a huge barrier for ocean conservation, as virtually no one can see the problems firsthand. So we decided to team up with Google to take Street View underwater. In our first week, we took more people virtual diving than have ever been diving in history.
Funding global science with Catlin Insurance
With our scientific partner, The University of Queensland, we teamed up with Catlin Insurance to carry out the most comprehensive visual survey of coral reefs ever conducted. Our technology was over 30 times more efficient than traditional surveying, using an innovative sports sponsorship funding model to actually generate profit.
Bringing home the coral reef crisis with Netflix
We decided to bring the coral reefs crisis to a mainstream audience in the Netflix Original Documentary Chasing Coral. It has been seen by tens of millions of people around the world, and thanks to the brilliant work of the production team, Exposure Labs, Chasing Coral won the Emmy Award for Outstanding Nature Documentary in 2018.
Developing and marketing a global plan of action
Solving the coral reef crisis is complex compared to many other issues, so it has been a huge challenge to attract sufficient support for action. We developed a compelling new strategy for saving reefs — one that would appeal to funders. To date, this plan has resulted in over $85 million pledged for targeted conservation action.