We’ve had big success on a small budget by turning every $1 donation into $50 worth of awareness and action.
The biggest challenge in ocean conservation is lack of support. Only about 4% of charitable giving goes to the environment, and the ocean gets only a small fraction of that. The trick is to make that funding work as hard as possible to support the ocean science and conservation community.
Since 2012, our work has resulted in over $400 million worth of media coverage to help raise awareness of ocean issues. It has also resulted in over $100 million in ocean science and targeted conservation funding for other organizations.