We’re a nonprofit with a refreshingly different approach.
We’ve raised over $100 million for critical ocean science and conservation, and over $400 million in media coverage of ocean issues since 2012.
Revealing the ocean to the world with Google
About 99.9% of people have never gone scuba diving — and probably never will. This is a huge barrier for ocean conservation, as virtually no one can see the problems firsthand. So we decided to team up with Google to take Street View underwater. In our first week, we took more people virtual diving than have ever been diving in history.
Funding global science with Catlin Insurance
With our scientific partner, The University of Queensland, we teamed up with Catlin Insurance to carry out the most comprehensive visual survey of coral reefs ever conducted. Our technology was over 30 times more efficient than traditional surveying, using an innovative sports sponsorship funding model to actually generate profit.
Bringing home the coral reef crisis with Netflix
We decided to bring the coral reefs crisis to a mainstream audience in the Netflix Original Documentary Chasing Coral. It has been seen by tens of millions of people around the world, and thanks to the brilliant work of the production team, Exposure Labs, Chasing Coral won the Emmy Award for Outstanding Nature Documentary in 2018.
Developing and marketing a global plan of action
Solving the coral reef crisis is complex compared to many other issues, so it has been a huge challenge to attract sufficient support for action. We developed a compelling new strategy for saving reefs — one that would appeal to funders. To date, this plan has resulted in over $85 million pledged for targeted conservation action.
Our mission: To be an accelerant for ocean science and conservation.
We realized the world didn’t need just another ocean conservation organization trying to make a difference — there’s not enough awareness and support for the existing organizations. A different type of nonprofit was needed — one that could bring big partners and supporters together to spotlight the issues and help fast-track action.
We’ve had big success on a small budget by turning every $1 donation into $50 worth of awareness and action.
The biggest challenge in ocean conservation is lack of support. Only about 4% of charitable giving goes to the environment, and the ocean gets only a small fraction of that. The trick is to make that funding work as hard as possible to support the ocean science and conservation community.
Since 2012, our work has resulted in over $400 million worth of media coverage to help raise awareness of ocean issues. It has also resulted in over $100 million in ocean science and targeted conservation funding for other organizations.