CHALLENGE: The worst-ever coral die-off was about to start and go unnoticed, so:
WE CHASED A CRISIS TO REVEAL IT & GET THE WORLD’S ATTENTION… WITH NOAA
We were the only team in the world to record the entire bleaching event.
The Ocean Agency followed the Third Global Coral Bleaching Event since its start in late 2014, dispatching teams worldwide to visually record it. Using specially developed cameras, we documented the event through unique 360-degree imagery. The imagery produced, for the first time, has revealed the true scale of a global bleaching event to the world.
Our team was there when the bleaching started in Hawaii in October 2014, and we chased it the world as it devastated parts of the Great Barrier Reef, American Samoa, the Maldives, New Caledonia, Japan, and back again to the Great Barrier Reef for a second record-breaking year in a row.
In September 2015, we teamed up with NOAA and Google to announce and publicize the bleaching event. We watched as it became one of the biggest climate-change stories in the lead-up to the 2015 United Nations Climate Change Conference (COP21), reaching 2.4 billion people with a media value over $25 million. Our imagery has been used by virtually every major news outlet as coral-bleaching science has been published on an unprecedented scale.